This is an AI-generated image created with Midjourney by Molly-Anna MaQuirl
Following global testing, the LinkedIn team has announced the upcoming launch of its AI-powered campaign tool ‘Accelerate’ to revolutionize digital advertising by the end of the year.
Accelerates’ function is all about efficiency — it streamlines the campaign process and reduces the time required to create a campaign from 15 hours to 5 minutes. It utilizes artificial intelligence models to recommend end-to-end campaign strategies, automatically optimize and precisely target B2B audiences.
LinkedIn’s team launched its first investment into the AI space for selective North American advertisers in October 2023. By mid-2024, during the Cannes Lions conference, LinkedIn’s senior director of EMEA and LATAM Tom Pepper stated that this tool achieved 50% global rollout in beta, with plans to reach 100% global availability by early fall.
Pepper highlights that the AI advertising tool rewards marketers' hard work with just one click. It allows marketers to access full targeting capabilities, measurement optimization and creative reports that are ready to provide to their CFO.
Advertisers must input their target product URL to allow the tool to analyze the market, LinkedIn company profile and previous ads to suggest a new campaign. Integration with Microsoft Designer allows further customization, allowing advertisers to adjust copy and images, refine draft designs and modify creative reports by changing the targeting parameters as needed.
LinkedIn's VP of Product Management Lindsey Edwards reported that the groundbreaking AI-powered campaigns resulted in 15% faster campaign creation and 52% lower cost per action compared to classic campaigns.
Closed Loop’s VP of Advertising Sean Johnston noted that they have found the AI campaigns to be more productive, achieving over 3x higher lead conversion rates and 66% lower cost per lead compared to using LinkedIn’s Calendly.
Some agencies noticed initial restrictions in the specificity of targeting during early testing, which deterred some advertisers. However, LinkedIn has already addressed many of these concerns and is committed to continually refining Accelerate based on user feedback to increase its capabilities.
In summary, Accelerate is a pioneering artificial intelligence breakthrough in marketing that will empower digital marketers with exceptional efficiency, enhanced B2B campaign management and innovative strategies.
Is the official announcement of this AI campaign tool just a preview of what is yet to come? The future holds the answer.
This is an AI-generated image created with Midjourney by Molly-Anna MaQuirl
Following global testing, the LinkedIn team has announced the upcoming launch of its AI-powered campaign tool ‘Accelerate’ to revolutionize digital advertising by the end of the year.
Accelerates’ function is all about efficiency — it streamlines the campaign process and reduces the time required to create a campaign from 15 hours to 5 minutes. It utilizes artificial intelligence models to recommend end-to-end campaign strategies, automatically optimize and precisely target B2B audiences.
LinkedIn’s team launched its first investment into the AI space for selective North American advertisers in October 2023. By mid-2024, during the Cannes Lions conference, LinkedIn’s senior director of EMEA and LATAM Tom Pepper stated that this tool achieved 50% global rollout in beta, with plans to reach 100% global availability by early fall.
Pepper highlights that the AI advertising tool rewards marketers' hard work with just one click. It allows marketers to access full targeting capabilities, measurement optimization and creative reports that are ready to provide to their CFO.
Advertisers must input their target product URL to allow the tool to analyze the market, LinkedIn company profile and previous ads to suggest a new campaign. Integration with Microsoft Designer allows further customization, allowing advertisers to adjust copy and images, refine draft designs and modify creative reports by changing the targeting parameters as needed.
LinkedIn's VP of Product Management Lindsey Edwards reported that the groundbreaking AI-powered campaigns resulted in 15% faster campaign creation and 52% lower cost per action compared to classic campaigns.
Closed Loop’s VP of Advertising Sean Johnston noted that they have found the AI campaigns to be more productive, achieving over 3x higher lead conversion rates and 66% lower cost per lead compared to using LinkedIn’s Calendly.
Some agencies noticed initial restrictions in the specificity of targeting during early testing, which deterred some advertisers. However, LinkedIn has already addressed many of these concerns and is committed to continually refining Accelerate based on user feedback to increase its capabilities.
In summary, Accelerate is a pioneering artificial intelligence breakthrough in marketing that will empower digital marketers with exceptional efficiency, enhanced B2B campaign management and innovative strategies.
Is the official announcement of this AI campaign tool just a preview of what is yet to come? The future holds the answer.
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